The safety campaign
Powerful Visuals
The power of safety lies in repetition. That is why the SafetyBuddy returns in powerful visuals that make safety themes visible all around you. But repetition alone is not enough. What you see too often, eventually becomes unnoticeable. That is why we combine recognition with innovation. During the year, we focus on one specific safety theme per period, usually per quarter. This keeps the message fresh and each topic gets the attention it deserves.
Smart Additions
During the campaign, we try to go that extra mile to really make safety come alive on the work floor. We do this by thinking about smart additions that stand out, surprise or tie in with a special moment, such as an annual safety day or the Christmas package. In this way, we strengthen involvement and safety becomes something that colleagues actively and enjoyably contribute to.
SafetyBuddy
The SafetyBuddy symbolizes safety and makes safety recognizable, visible and discussable. Each design is unique and matches the work environment, clothing regulations and activities within your organization. This creates a character in which employees can easily recognize themselves. Whoever sees the SafetyBuddy, thinks of safety!
Safety Portal
How do you ensure that safety is not only visible, recognisable and discussable, but also lives among colleagues? This is done in the safety portal. This is where repetition and involvement come together. Employees can find current safety themes, report (near) incidents, share their ideas via the idea box and participate in an interactive safety quiz. Let colleagues know that their input matters, safety is something we do together!
Why a safety campaign?
Safety first! As a manager, you know that safety on the work floor depends on the behavior of employees. Behavioral change takes time and only really works if employees are continuously reminded of the importance of safety.
With a safety campaign, you give safety a recognizable face with the SafetyBuddy – a tailor-made character that emphasizes the importance of safety in a fun, accessible way. Our campaigns ensure that employees develop new habits step by step, whereby they are stimulated to positively influence not only their own behavior, but also that of their colleagues. By creating an environment in which safety is always and everywhere present, we help companies to sustainably anchor behavioral change and really bring safety to life.
Where we are already making an impact
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Safety gets a face
With the SafetyBuddy, safety becomes personal, recognizable and fun. A familiar face that takes colleagues along in a fresh way in safe behavior.
Increase safety awareness
Clear, visual periodic communication that reaches everyone. Multilingual, accessible and recognizable at every level.
Turn a 'must' into something fun again
Choose striking, short and catchy content that is presented regularly – so that safety comes to life and is remembered.
...also useful for safety
1. Gate instruction
Test the safety knowledge of visitors or employees by means of an instruction with questions. Safety starts at the gate, keep control.
2. Incident campaign
Make reporting (near) incidents accessible and visible. Motivate colleagues to share what went wrong or just went well, and learn together from every report.
3. AI SafetyBuddy
As a QHSE manager, you can't be everywhere at once... right? Trained on your organization, the AI SafetyBuddy answers questions from colleagues at any time of the day.
Contact us.
Response within one hour.
Ontdek hoe BrydgeWork visuele impact combineert met digitale inzichten voor blijvende gedragsverandering.
Mark Donkersloot
Corporate Social Responsibility.
When you purchase our animations, we plant trees through Trees for All .
In practice
SafetyBuddy's in practice. Here you will find safety campaigns that ensure recognition, awareness and behavioral change in the workplace. From striking communication to smart activation: this is how organizations make safety visible and relevant in their own environment.
Bolton Bouw
At Bolton Bouw, safety comes first. To give that extra force, BERT was developed: Building? First, Risks, Tackling. With quarterly themes, BERT draws attention to topics such as working at height. From construction fence cloths to edge protection signs, safety is visible everywhere. Click on the button below to read more about the campaign.